Tired of slow internet ruining your dream home search? Proptech innovator Nurtur and connectivity data provider BroadbandUK have teamed up to revolutionize property listings, offering a game-changing service that provides detailed internet speed information directly on listings.
This new service, seamlessly integrated into estate agent websites and listing platforms, displays property-specific broadband data alongside the usual details. Forget generic speed categories; this offers the real deal, covering nearly every residential property in the UK and it's free for Nurtur customers.
But here's where it gets interesting: the service goes way beyond the basic Ofcom categories (like standard, superfast, or ultrafast). Instead, it gives you the full picture: actual speeds, available internet service providers (ISPs), and the type of technology used at each individual property. Think of it as a detailed internet report card for your potential new home.
Richard Combellack, Nurtur's chief commercial officer, is excited. He says this partnership with BroadbandUK provides a complete solution that not only improves their clients' websites but also ensures they comply with the latest regulations. This integration makes it easy for clients to display crucial broadband information, addressing the growing needs of the property sector.
Saveen Rajan, CEO of BroadbandUK, emphasizes that this partnership is the result of years of research and development. Their goal? To bring pinpoint accuracy to the property market. They want to provide clarity around connectivity, as broadband has become an essential part of modern life. This helps buyers and renters make informed decisions before they commit to a property.
The service is already live across Nurtur's client base, with a wider rollout planned throughout 2025.
What do you think? Is this level of detail about internet speeds a must-have for property listings, or is it overkill? Do you think this will truly empower buyers and renters? Share your thoughts in the comments!
